Anna Design

Monday, January 24, 2011

SS2010 Collection Highlights


With the conclusion of the summer sale, I thought it might have been a nice idea to reflect upon the most popular pieces from the SS2010 Tribal Opulence range.
Enjoy!












Tuesday, July 13, 2010

First drop of the SS 10-11 collection...

I am happy to announce the first drop of the up-coming SS 10-11 range has landed this week. Large statement rings are the IT accessory that fashion's finest cannot leave the house without. I have always loved over the top rings, and so for the coming collection I have designed a range of 10 gold plated rings, featuring large stone and enamel detailing and that epitomise modern chic with a slight vintage twist. Rings range in price from $85 to $155. Here are my picks for the season.
Love, Anna xx





Wednesday, June 30, 2010

Recent Press Clippings

To date I have chosen not to post press clippings on the blog as they are available here to view in full.  However as the amount of press capturing the essence of Anna Design increases, I have changed my mind and am going to post my most favourite of the editorial pages here.  Enjoy!



Anna Design in the Australian - 2010.

Anna Design in Grazia Magazine - July 2010.

Anna Design in Grazia Magazine - May 2010.

Anna Hookway in Shop Til You Drop - June 2010.

Lyndsey Rodrigues wears Anna Design...






Amongst the A-List celebrities who are avid Anna Design fans is Bigpond TV presenter and ex-MTV VJ Lyndsey Rodrigues.

Friday, May 21, 2010

Jessica Rowe comes to the Anna Design store...

Mid May saw TV personality Jessica Rowe venture into Mosman seeking out the Anna Design store.  Jessica enjoyed a coffee and chat to her girlfriends while trying on a number of items from the new Anna Design collections.  The coloured ranges Mariposa and Viva seemed to be the picks of the day as Jessica was taken by the turquoise statement pieces as well as both silver and gold. 

When the time came, Jessica decided on a turquoise, agate and sterling silver short statement necklace to take home from the Mariposa range.  As per usual, it was all smiles at the Anna Design HQ.





Tuesday, May 11, 2010

Little Joe debut runway show

Last week was an opulent blur of fashion and fashionistas at the Rosemount Australian Fashion Week.  The Anna Design Emerge stall was full to the brim with magazine editors, TV personalities, models, socialites and boutique owners, and the response was incredibly positive.  The runway shows were a sight to be seen, but my pick was the Little Joe debut show.  Yes, it may have been so because Anna's jewellery was featured in Gail Elliott's debut show, but the effortlessly chic looks stole my heart and is soon to steal space in my already full closet.

The jewellery showed a distinctive gold pattern in many of the runway shows.  Little Joe stacked gold bangles and layered long gold chain necklaces.  It really was absolute perfection.

Friday, April 16, 2010

Countdown...

That time of year has come again... Designers are sweaty in anticipation, organisers are working overtime and models take to the streets for both castings and fittings.  Yes, I am talking about the countdown the Rosemount Australian Fashion Week.  This year marks a milestone in Australian fashion history as it is the 15 year anniversary of the glamorous event.

This year my pick of the shows are:

Camilla and Marc - always an edgy choice with a definite feminine edge. 


Little Joe - I am hoping for soft, silky fabrics, feminine cuts and resort-worthy colours, such as mint greens.


Manning Cartell - edgy, futuristic fabrics...makes me wonder what they what looks will result for this coming season, as the current collection in stores now has been a sure winner.


Rachel Gilbert - queen of all that is feminine and pretty in a cocktail dress.  I hope to see her trademark sequins on sophisticated, flowy dresses in a range of eye-catching colours.


I imagine the runway will be full of feminine, flirty soft fabrics in an assortment of colours.  The jewellery trends I expect will follow the same statement-heavy path.  Who could live without a colourful beaded chest plate?


Enjoy!!




Wednesday, April 7, 2010

Live Mannequin Mania...

Mosman was taken by storm on Saturday 27 March, as a hoard of models took to the streets, dripping in Anna Design signature jewels.  Cocktail rings, huge necklaces and stacks of bracelets combined with statement earrings completed the looks for the day.



From lunchtime the models then preceded to stand in the window and perform a live mannequin show.  It certainly was something out of the ordinary and seemed to cause quite the stir on the streets of Mosman.





Collection Launch...

And so the year has already gone so quickly...Before the (short-lived) Easter break, on Wednesday 31 March the official Anna Design collection launch was held at Keystone's Surry Hills Wine Bar.  Among the luscious wildlife-filled decor stood shots from the Anna Design Winter 2010 catalogue and the ranges themselves.

Wednesday, March 24, 2010

Celebrity.

I was flicking through a magazine this morning and had a sudden revelation.  It seems that every new fashion trend that I currently lust after was being featured on the "so hot right now" celebrities gracing the pages of my freshly purchased magazine.  That got me thinking - it must be celebrities that are the ones who lead the way towards new trends.  Whatever they wear - we want it!  Be it vintage, street wear or couture, doesn't matter!   Even the fashion designers and stylists (think Rachel Zoe) have become huge stars.  We love that celebrity 'x-factor' and we want to emulate that celebrity style.  The cuff that Gwyneth wore, the chestplate Eva Mendes paraded, the ecclectic collection of bangles and bracelets Elle is never without ... maybe we too can shimmer just that little brighter if we can capture that essence of style that makes certain celebrities iconic??? Well I can't act, definitely cannot sing, don't look model-like but maybe I can capture that amazing celebrity 'je ne sais quois' if I can just find that necklace Leighton Meister is wearing ....



And of course there are exceptions.  I personally love Lady GaGa.  To me, she is a walking artwork.  She lives and breathes fashion, yet likes to push the trends way past the boundaries and for this reason is often criticised in the media: "Has GaGa Gone Too Far?" a common site in trashy magazines and online gossip sites.  While we can't all follow Lady GaGa's overtly eccentric lead, we tend stick to more attainable celebrity trendsetters' style, such as Kim Kardashian, SJP and Blake Lively.



Kim Kardashian is a prime example of someone who is famous for being in the right place at the right time, rather than having accomplished something amazing.  Yet, we pay her and her style copious amounts of attention each and every day.  I subscribe to Kim's Celebuzz blog, have seen the many thousands of press clippings about her that she posts weekly, many of which about her sense of style.  One of my favourite Kim looks was her TopShop dress that she wore to the Aces and Angels Celebrity Poker Game.  Since we Australians live in the Southern Hemisphere, we are only just starting to receive the long sleeved power shoulder looks that have been prominent in Hollywood in late 2009.  But, with the colder months at our doorsteps, it is safe to say that this look will become more and more common.  Follow Kim's lead and team a shiny silver statement necklace with a plain black dress to transform an outfit from bland to exceptional.


Blake Lively (Gossip Girl) is a youth icon, like Kim Kardashian, but unlike Ms Kardashian is famous for actually having accomplished something.  As Serena on Gossip Girl, Lively was set up as a style icon for the world to see.  Her "effortless chic with a touch of boho" look is able to be replicated, yet doesn't look cheap.  I have noticed in the current season of GG there have been many layered statement necklaces like the one shown in the picture above.  Team such a necklace with a coloured mini dress and contrasting blazer and voila - boho chic style accomplished.


And when discussing the notion and breadth of celebrity fashion, who could forget the iconic SJP.  Always willing to take a risk, Parker is (almost) as daring as one Carrie Bradshaw.  When thinking of a way to describe SJP, one can't go past "less than ordinary".  Juxtaposing a clean cut metallic dress with a high neckline, with layers and layers of chunky, multi-stranded statement necklaces is not something that I would have though to do, but she achieves the look with ease.  To me, the most intriguing aspect of Parker's style is the fact that she does not let the clothes and accessories wear her - her confidence shines through.

So, this brings me to the point of this post - a look may be all the rage, but to steer clear of the "cookie cutter" image be sure to give yourself a sense of individuality and accessorise to suit you.  After all, isn't fashion all about expressing yourself?  My picks are: